Email Marketing's Not Dead (And Why It Beats Social Media)
You spend a lot of time and energy connecting with customers every day. But when it comes to getting the word out about a new special or just saying thank you, it can feel like you're yelling into a digital void. You know you need to "do marketing," but social media feels like a full-time job, and you're already overworked.
Email marketing isn't about being fancy; it's about being effective.
Digital Presence vs. Online Presence: What's the Difference for Your Small Business?
As a small business owner or solopreneur, you've probably heard the terms "digital presence" and "online presence" used interchangeably. But for your business's success, understanding the subtle yet crucial difference is key.
They are not the same thing. And treating them as such can limit your growth.