My Roots
I grew up watching my parents build a successful window installation company and full service salon from the ground up. Decades of work, a strong reputation, loyal clients who came back again and again (that still call today). But when it was all said and done, there wasn't much to show for it. Not because the work wasn't good, it was. Because nothing was systemized, nothing was documented, and the business couldn't exist without them in it. Everything lived in their heads. The processes, the pricing, the client history, the "way we do things." And when they were done, that all went with them. That sticks with me. It's why I do what I do now, and it's why I take operational infrastructure so personally. Your business should outlast your involvement in it.
“Your business should outlast your involvement in it.”
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That experience gave me a front row seat to what happens when a business runs entirely on the owner's knowledge and hustle. It can work for a long time. It can even look successful from the outside. But it has a ceiling, and that ceiling is you. I help business owners build past that ceiling.
I come in, figure out what's actually happening behind the scenes, and build the infrastructure so the business has real value beyond the person running it. Whether you want to scale, step back, or eventually sell, the work starts the same way: getting it out of your head and into something the business can run on without you.
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I have a bachelor's in business administration and 9+ years of hands-on experience helping service businesses untangle their operations. One of my earliest projects was a cleaning company that had been running for over 20 years on pen and paper, Google Calendars, and gut instinct. We moved them to a full operating system with systemized payroll, real revenue tracking, and integrated scheduling. All of which provided real visibility into how the company was actually performing. Before that, they were flying blind. That's the kind of work I love: taking what's chaotic or invisible and making it functional, trackable, and transferable.
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I'm based in Maple Valley, Washington. I love being outdoors by any body of water. I paint, badly, and enjoy it very much. I'm a mom to Oliver and wife to Patrik.
I am late-diagnosed ADHD and autistic, which means my brain works a little differently, and honestly, figuring that out changed how I approach everything. It's one of my biggest strengths in this work. I see patterns, I see people, and I understand what it's like to have a brain that's running twelve things at once with no system to catch any of them.
So if you're "busy-brained" like me, I got you. I see you. And I promise, we can build something that works with your brain instead of against it.
